Search Engine Friendly Ecommerce?
How does that work then?
We build our sites upside-down
Is your highly-relevant content given the importance that it deserves?
The content on your website is ranked according to its position on the page. So when a search engine visits the page it has to go past the logo, all of the navigation links, the basket and account buttons, the category links and the search box, before it even gets to your carefully-crafted, keyword-rich content.
Eazytiger builds websites differently. We put the page content at the top of the document and then use clever coding techniques to move the logo and navigation elements visually to the top of the page for your visitors.
We don't play catch up
Some web agencies will sit and wait for hear-say and gossip about how to improve rankings. Eazytiger don’t like sitting and waiting, however.
For example, we’ve been adding additional information called "microformats" (or "rich snippets") to our websites for the last 2 years. Microformats enable a search engine to better understand the information on your site. Google is phasing in support for them, starting with product ratings.
Both EazyTrader and EazyCommerce make use of microformats, so Google can instantly see that the product has been rated, by whom and what the score was. This information can then show up in Search Results.
We expect Google to roll out support for full product microformats, and our websites already support them. Once Google has adopted this feature, the information will be available immediately, making your product pages rank better than ever before.
Semantic HTML
Not all code is equal! One of the great things about HTML - the standard language of the web - is that it's so flexible. However, this means that it's important that your website is coded in the correct way to emphasise the meaning of the content. HTML can be used to make it really easy for search engines to understand exactly what your site is about. We make sites that are just as easily understood by search engines as by users.
Clean URLs
URLs featuring lots of numbers and symbols are hard to remember and therefore share. A clean URL should feature simple keywords relevant to the content of the page. So if the page www.website.com/12566299-7672?, which is about "blue widgets", the clean URL should read www.website.com/blue-widgets.
Relevant URLs are vital to rank well in search engines like Google, and Eazycommerce takes care of this for you. All you need to do is to name the page and the system will automatically create a Clean URL.
Preferential product placement
An eCommerce store is likely to have hundreds of products in a wide range of categories. This confuses search engines as a product may appear in multiple categories. If a particular product appears in 3 different categories which page should be returned to a search result?
Eazycommerce solves this issue by giving you the opportunity to specify a Primary Category to tell the search engines which of the 3 products pages you'd like to appear for a search. This also means all links to the product are confined to just one page rather than shared by the same product in 3 different categories.
Intelligent breadcrumbs
Breadcrumbs create a huge amount of internal links that enable search engines to understand the structure of your site. For example, your homepage is probably your most important page and will have the largest amount of internal links (all the other pages are 'children' of the home page). These pages will link not only to the homepage but to any parent pages. Therefore key areas of your site are naturally going to create a large amount of internal links, thus indicating their authority.
As the breadcrumb typically uses keywords these links also become a very potent source of identification for the Search Engines. A product page with 25 internal links, with the anchor text of 'blue widgets', is highly likely to be about blue widgets.
